Trade Marketing Manager Job Opportunity

Trade Marketing Manager Job Opportunity

JOB TITLE: TRADE MARKETING MANAGER

MAIN PURPOSE OF THE JOB
•The job holder will manage, lead, champion, train & develop the Key accounts sales channel and merchandising footprint of the business.
•Responsible & accountable for Trade development & Merchandiser team training & development.
•To manage & control organic profitable growth of the entire business. Participate actively in the formulation of long-term business development strategy.

DETAILED ROLES
* Develop and enforce merchandising guidelines.
* Explain merchandising standards to K/A management.
* Oversight and reporting on implementation.
* Maintain Stock pressure. Cut down on out of stock situations
* Grow both Numeric and weighted distribution of products.
* Definition of outlet universe and share of the pie.
* Listing and profiling of outlets to carry relevant Skus.
* Strong entry into convenient stores.
* Research and define category management for Company brand Management.
* Research and define category management for K/A management.
* Implement category management in phases.
* Analyze global trends, focusing on micro economic issues within specific global geographies to determine most effective Trade Marketing trends
* Analyze global trends, focusing on micro economic issues within specific global geographies to determine most effective Trade Marketing trends
* Assisting each of the 4 company business operating unit to formulate an appropriate strategy to support the business objectives.
* Mentorship and tutelage of direct reports.
* Foster team spirit and forge strong working partnerships with retail outlet owners.
* Succession planning.
* Proper outlet coverage by merchandisers.
* Adequate information is received from all merchandisers to fill information gaps.
* Implement an incentive scheme to reward target achievement.
* Recognize and reward effort beyond call of duty.

KEY PERFORMANCE INDICATORS
o Adaptation of merchandising standards by outlets.
o Increase in Shelf space for all categories.
o Consistent stock availability and presence on the shelf.
o Presence in convenient stores.
o Right product at the right place at the right price.
o Implementation of category management.
o Sales increase per category as a direct result.
o Company Margin levels are maintained.
o Recommended retail prices are respected by supermarket chains.
o Promotions to have Return on Investment within a reasonable time frame.
o All individuals are trained and developed against PDPs/ identified competency gaps
o Talent Management Matrix is in place and is constantly reviewed.
o Uniform reporting structure for all merchandisers yielding the right data efficiently.
o Sales improvement as a result of individual target.
o Higher motivation due to incentive schemes..

MINIMUM FORMAL QUALIFICATIONS REQUIRED BY THE POSITION:
Relevant First Degree / Higher Diploma,
MBA or relevant post-graduate qualifications would give added advantage.
TECHNICAL/OPERATIONAL COMPETENCIES
o In-depth understanding of business processes and principles
o Understanding of Marketing and brand management concepts.
o Hands on Sales experience
o Up to date with Trade Marketing trends.
o Highly adaptable to changing environment.
o Project Management Skills
o Financial skills
o Excellent computer skills

MINIMUM YEARS OF EXPERIENCE
At least 5 years of experience in a Marketing and/or Sales Management role in an FMCG environment in a senior management role.

Please send your current C.V to mycv@myjobseye.com Indicate the position applied for on the Email subject line.(Kindly indicate your current salary on your C.V)

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