Media Analysts Kenya Jobs

Media Analysts Kenya Jobs

Reelforge Media Monitoring is the region’s most exciting, advanced and fastest growing media monitoring and intelligence company.

Reelforge is a Kenyan company that was formed with a clear and focused mission: To completely redefine media monitoring within the region.

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Brand Executive Job Vacancy

Brand Executive Job Vacancy

Position: Brand Executive (Senior Management)

Purpose of the position
* Brand management
* Product availability
* Innovation and renovation management
* Product quality and preference
* Consumer communication

Functional Responsibilities
* Managing, coordinating and reviewing cross-functional activities/meetings with respect to product group.
* Exhibiting an agreed standard of product knowledge and consumer insight.
* Initiating market research with a view to understanding product performance, collecting consumer data and translating the same to action.
* Meet budgeted requirements across all parameters e.g. volume/PFME/MC.
* Manage implementation of an agreed pricing policy and strategy.
* Regular contact and communication with NSM, Key Account Managers and Sales Reps, trade and industry.
* Implementation of category management plan across core categories, including key point of interaction drivers.
* Ensuring optimal availability of product over short and long term.
* Identifying, analyzing and implementing “other trade channel” strategies.
* Updating, checking, agreeing and submitting rolling forecasts.
* Conceptualization and realization of new product and product turn over, RIG, and profit objectives within a specified time to market.
* Initiating and co-ordinating new packaging development.
* Meet consumer requirements for taste and functionality within required cost parameters.
* Monitor and action compliance with packaging and product quality standards.
* Bench mark product and packaging against competition to attain 60/40 preference.
* Prepare all communication to meet internal standards as well as adhering to local legal requirements.
* Implement and evaluate approved consumer communication plan according to internal processes or requirements.
* Investigate and implement packaging improvements with respect to functionality, innovation/renovation with maximum cost efficiency

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East African Breweries Marketing Jobs And Careers

East African Breweries Marketing Jobs And Careers

East African Breweries Limited is East Africa’s leading beverage business. We thrive on the development of great people and great brands.

We have created a talented, diverse and passionate team of professionals running a superb and robust business with associate companies across the region, delivering the highest quality brands to consumers and long-term value to its investors.

The following career opportunities exist within East African Breweries Limited, Marketing function

Advertising and Communications Manager, East Africa
This is a senior position within the EABL Group Marketing function and integral in the development of advertising and communication in East Africa. This role would be ideal for a senior Advertising Manager (or Marketing Manager with strong communications development background) wishing to further develop their strategic penetration, people development skills, commercial and senior stakeholder influencing.

This role leads the development of advertising and communication strategy, collaboration on idea generation, creative idea evaluation and development of advertising growth drivers to ensure volume, profit and market share delivery of the EABL business.

Marketing Manager, Kenya
This is a senior position within the Kenya marketing team and integral to the leadership of core strategic brands within our portfolio.This role would be ideal for an existing Marketing Manager wishing to further develop their commercial, people development skills and senior stakeholder influencing.
This role leads the implementation of the brand strategy and full breadth of execution of activities of our core strategic brands

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